Electric Picks
Celebrity jewelry brand scaled from startup to multi-channel DTC
Vyudu designed and developed Electric Picks' Shopify storefront, brand identity, and digital marketing systems — helping scale the celebrity jewelry brand into a recognisable DTC presence.
Electric Picks needed a digital presence that matched the premium feel of their celebrity-endorsed jewelry line while remaining accessible to a broad fashion audience.
The brand lacked a cohesive digital strategy, a conversion-optimised storefront, and the growth infrastructure needed to scale paid acquisition profitably.
Vyudu took a brand-first, commerce-second approach — establishing the visual language and positioning before building the storefront and acquisition systems.
- Custom Shopify theme development aligned to the brand's aesthetic
- Product photography direction and content strategy
- Paid social and influencer acquisition funnel build-out
- Email marketing automation for lifecycle and retention
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